Why Couples Choose Platinum

• True white color: naturally white—no rhodium plating needed.
• Durable & dense: secure prongs and long-term stone protection.
• Hypoallergenic: ideal for sensitive skin (commonly 95% pure).

When Gold Runs Hot, Platinum Deserves a Closer Look

In periods when gold reaches multi-year highs, the cost of white gold rings rises too—because white gold is built on a high-gold alloy. As gold becomes more expensive per gram, the total price of a white gold ring is affected. During these cycles, platinum can become a surprisingly strong value, especially for designs that use more metal (thicker bands, detailed pavé, or hidden halos).

At our Sandy Springs studio, we quote the same design in white gold and platinum—weight-matched—so you can see the real-world difference. While platinum often carries higher labor costs to finish and polish, the pricing gap with white gold can narrow when gold markets are elevated. We’ll walk you through both options transparently.

Platinum vs 14K vs 18K Gold

14K Gold: great balance of durability and price; warmer tone in yellow, cool tone in white (requires periodic rhodium replating for the brightest white).

18K Gold: richer color and higher gold content; slightly softer than 14K; white gold still typically needs rhodium upkeep for a bright white look.

Platinum: naturally white and dense, with excellent long-term wear—ideal for delicate prongs and pavé. Many clients choose platinum for engagement rings and wedding bands they’ll wear every day.

Custom Platinum Ring Design in Sandy Springs

We specialize in custom platinum rings—from classic solitaires to vintage-inspired halos and sleek modern bands. Using professional 3D modeling in Rhino and MatrixGold, we render every detail before casting, then hand-finish your piece for heirloom quality.

Platinum’s density supports fine craftsmanship: ultra-secure micro-pavé, slender yet sturdy prongs, and hidden halos that hug the center stone. The result is a refined look with everyday confidence—designed and made right here for our Metro Atlanta clients.

Bring us a sketch, Pinterest board, or an heirloom you’d like to reimagine. We’ll co-create the perfect ring, provide metal comparisons (white gold vs platinum), and make sure the final piece matches your lifestyle and budget.

Related Guides

• Custom Ring Builder (Try Shapes & Sizes)
• Jewelry Learning Center

Expert Tip

“If you love a clean white look and plan to wear your ring every day, platinum is worth considering—especially for delicate prongs and pavé.” — Kam, GIA Graduate Gemologist

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