The Art of Custom Jewelry: Designing Your Engagement Ring
Turn inspiration into reality with our step-by-step custom process in Sandy Springs—guided by a GIA Graduate Gemologist and artisan jewelers. Now featuring interactive 360° visualization technology that lets you see, rotate, and customize your ring before we craft it.
At Farsi Jewelers, we've refined custom engagement ring design into a transparent, efficient process that eliminates surprises. Using advanced CAD technology and our new iJewel Design integration, you'll see photorealistic previews of your ring from every angle—and even test different metal and stone color combinations—before a single piece of metal is cast.
Our 5-Step Custom Design Process
Step 1: Style Discovery & Consultation
During your consultation at our Sandy Springs showroom, we explore your style preferences through images, hand shape analysis, lifestyle considerations, and budget discussion. You'll try on different ring styles to understand what feels right and looks proportionate on your hand.
Timeline: 1 hour consultation | What you'll see: Examples of settings, metal samples, diamond options
Step 2: Custom Ring Builder Experience
Using our custom ring builder system, we test different stone shapes, band widths, and metal types directly on your hand. This hands-on approach helps you visualize proportions in real-time and make confident decisions about the fundamentals of your design.
What you'll discover: Ideal center stone size, preferred metal color, band width that balances with your stone
Step 3: Precise CAD Design & Photorealistic Rendering
Within 3-5 business days, I create a detailed CAD (Computer-Aided Design) model in MatrixGold software. You'll receive both a technical wireframe showing exact measurements and a photorealistic shaded render that illustrates how your ring will look with your chosen metal and stones.
This digital design phase allows unlimited revisions at no extra cost. Want to see it with a different prong style? Curious about adding milgrain detail? We perfect every element before moving forward.
Timeline: 3-5 days | Included: Unlimited design revisions, multiple angle views
Step 3.5: Interactive 360° Visualization (NEW)
This is where our process truly stands apart. Using our new MatrixGold + iJewel Design integration, we create an interactive 360° visualization that you can explore on your phone, tablet, or computer.
What Makes This Technology Special:
- Rotate 360°: Click and drag to view your ring from every possible angle—top, side, underneath the basket, through the gallery
- Change metal colors instantly: Toggle between yellow gold, white gold, rose gold, and platinum to see which complements your skin tone best
- Test stone color variations: If you're considering colored gemstones, swap between sapphire blues, emerald greens, or ruby reds to visualize different options
- Zoom for details: Inspect prong tips, milgrain edges, engraving, and pavé work with stunning clarity
- Share with others: Send a link to your partner, family, or friends for input without scheduling multiple in-person visits
This photorealistic preview shows accurate metal reflections, stone brilliance, and true-to-life proportions. It's not a basic 3D model—it's a lifelike representation of your finished ring that responds to light and shadow just like the real piece will.
Why this matters: Traditional custom jewelry requires you to imagine what sketches or basic CAD images will look like in reality. With interactive 360° visualization, you see exactly what you're getting before we start production. Zero guesswork. Zero surprises.
Timeline: 1-2 days after CAD approval | Access: Works on any device with a web browser
Step 4: Optional 3D Wax Prototype Try-On
For clients who want a physical preview, we can create a 3D-printed wax model. This exact replica (without stones) lets you feel the weight, try the fit, and see how it looks on your hand in real lighting.
Note: Many clients now skip this step thanks to the confidence our 360° visualization provides, saving 3-5 days in production time.
Timeline: 3-5 days (optional) | Best for: Wide bands, unusual sizes, or clients who prefer physical confirmation
Step 5: Expert Crafting & Stone Setting
Once you give final approval, our certified in-house bench jewelers begin crafting your ring. Every step—from casting in precious metal to hand-setting each stone—is completed in our Sandy Springs workshop. I personally inspect each piece before delivery.
After pickup: Your ring comes with lifetime complimentary cleanings, inspections, and a 90-day adjustment period to ensure perfect comfort and lasting beauty.
Timeline: 2-3 weeks | Total process: 3-5 weeks from consultation to completed ring
Why Choose Farsi Jewelers for Custom Design?
🚀 Faster Process
3-5 weeks total vs. 6-8 weeks at traditional jewelers. Digital design accelerates revisions.
👁️ Complete Transparency
See photorealistic 360° previews and test customizations before production begins.
🎨 Unlimited Design Freedom
Not limited to catalog settings. Create completely original designs tailored to your vision.
💎 GIA Expertise
Every ring designed by a Graduate Gemologist with 28+ years of experience.
🏆 In-House Craftsmanship
All work done in Sandy Springs by certified bench jewelers. Nothing outsourced.
♻️ Sustainable Options
Work with lab-grown diamonds, recycled metals, or heirloom stones.
Related Guides
- Custom Ring Builder – Test shapes and sizes in person
- Build Your Engagement Ring – Complete design guide
- Lab-Grown Diamonds – Sustainable, certified options
- Heirloom Redesign – Transform family stones
Expert Tip
"Choose the center stone and proportions first. Details like prongs and profiles are easy to perfect once the basics fit your hand. With our new 360° visualization, you can test metal colors and see how different prong styles look without any delay—it's the fastest way to explore options and land on the perfect design." — Kam, GIA Graduate Gemologist
Frequently Asked Questions
How long does the custom process take?
The complete process typically takes 3-5 weeks from your initial consultation to picking up your finished ring. Here's the breakdown:
- CAD wireframe design: 3-5 days
- Photorealistic render: 2-3 days
- Interactive 360° visualization: 1-2 days
- Wax prototype (optional): 3-5 days
- Casting, setting, finishing: 2-3 weeks
Rush options available for an additional fee. Call 770-206-8000 to discuss expedited timelines.
Can I reuse heirloom stones in a custom design?
Absolutely! We frequently redesign heirloom jewelry, incorporating meaningful diamonds or gemstones into fresh, modern settings. I'll assess your stones' condition, measure their exact dimensions, and design a setting that protects and showcases them beautifully. You can even reuse the gold or platinum from the original piece for added sentimental value. Learn more about our heirloom redesign services.
Can I share the 360° visualization with others?
Yes! The interactive 360° viewer generates a unique shareable link you can send via text, email, or social media. This is perfect for getting input from your partner, family, or friends—especially helpful when planning a proposal surprise but wanting trusted opinions on the design. Recipients can rotate, zoom, and even test different metal colors on their own devices.
What if I want changes after seeing the CAD design?
Changes during the CAD and 360° visualization phase are easy and included in your custom design fee. We'll revise the design until you're completely satisfied—that's the advantage of digital design. We perfect everything before casting any metal, so there's no wasted material or time. Most clients make 2-3 small tweaks before finalizing their design.
Do you offer financing for custom engagement rings?
Yes! We offer flexible financing options through our jewelry financing partners, with plans ranging from 6 to 24 months. Many clients qualify for interest-free financing on approved credit. Ask in-store, call 770-206-8000, or text for details. Visit our FAQ page for more information on financing.
How much does custom design cost?
Custom engagement ring pricing varies based on design complexity, metal choice, and center stone. At Farsi Jewelers, custom rings typically range from:
- $2,500 - $4,000 for simple solitaires or three-stone designs with lab-grown diamonds
- $4,000 - $8,000 for halo settings, vintage-inspired designs, or natural diamond rings
- $8,000 - $15,000+ for intricate pavé work, large center stones, or platinum settings
Schedule a free consultation to discuss your budget and receive an accurate quote. We work within your budget and provide transparent pricing before you commit. The CAD design fee ($200-400 depending on complexity) is credited toward your final purchase.
Do I need to visit your Sandy Springs location in person?
An initial in-person consultation is highly recommended so you can try on sizing rings, see metal samples in person, and discuss your vision face-to-face. However, for clients outside Metro Atlanta, we offer virtual consultations via video call. We can share CAD designs and 360° visualizations digitally, making the process convenient for out-of-state clients. Final pickup can also be coordinated via insured shipping.
Ready to Design Your Custom Engagement Ring?
Experience our 3D Bespoke Method with interactive 360° visualization. Schedule your complimentary consultation in Sandy Springs today.
Book Your Free ConsultationFarsi Jewelers | 6690 Roswell Road NE, Sandy Springs, GA 30328
📞 770-206-8000 | Mon-Thu 10-5, Fri-Sat 10-4, Sun by appointment
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