What should I know before buying a diamond in Atlanta?

Short answer: Focus on cut first for sparkle, then color, clarity, and carat to match your budget. At Farsi Jewelers in Sandy Springs, a Graduate Gemologist helps you compare stones side by side.

Key Tips

  • Cut matters most: A well-cut diamond looks brighter and larger.
  • Balance color & clarity: G–H color and VS2–SI1 clarity often provide great value.
  • Setting impacts look: Solitaires and halos enhance size appearance.

See diamonds in person: 6128 Roswell Rd, Sandy Springs • 770-206-8000


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